Ben even uit

Case // Ben even uit

Discover how life is larger than your mobile screen. Now that we are continuously accessible online, being offline can be a wonderful experience. That is why Dutch telecom provider Ben came up with a revolutionary invention: the off button on your mobile phone! Press it and discover that life is bigger than the small screen in front of your eyes.

Supporters and opponents of this statement exploded the discussion on Twitter with #benevenuit. The campaign resulted in a lot of attention on national TV & radio. The campaign ended with ‘Mobile Free Sunday’ – a whole day without your phone.

All cases