Case // ClearCircle

ClearCircle, a Dutch cleaning product brand, offers a biodegradable cleaning product line for the professional working environment. They came to us with an innovative circular packaging concept: ‘Bag in Box’. After use, the packaging is collected, optimally reused and recycled in-house into new ClearCircle products such as kitchen equipment.

We developed the brand positioning, the brand story, the website and a PR activation campaign. Extensive articles were published in leading Dutch newspapers like Telegraaf, leading trade magazines and a 7 minute interview on Business News Radio.

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