Mud Jeans

Case // Mud Jeans

Mud Jeans is a Dutch fashion brand that launched ‘Lease A Jeans’, a ground-breaking circular fashion concept. We supported Mud Jeans with the launch, a clear positioning, a high-impact event and a sophisticated PR activation strategy as well as a crowdfunding campaign.

The launch resulted in publications together with radio & TV appearances in dozens of renowned Dutch and international media. Moreover, Mud Jeans won several prestigious prizes, such as the Circle Challenge from The Circle Economy and The Change Award from the Dutch Association of Commissioners and Directors. Furthermore, we also supported a successful crowdfunding campaign to grow the brand further.

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