The Table

Case // The Table

The Table, ‘extraordinary tableware for everyday life’, offers an extensive collection of handmade products for the dining table. This new Dutch brand designs and produces all their products together with craftsmen across the world; from crockery to glass, candles to table linen. Moreover, the brand offers carefully selected vintage items. The sustainable collection invites consumers to mix & match old, new and different styles to celebrate life at the table with friends and family.

GoodDay developed a clear positioning, brand story, pay-off, PR activation and a creative concept for the launch. Over 30 influencers and national media attended a brunch followed by a mix & match workshop with new and vintage tableware. The launch resulted in dozens of Instagram stories and posts, several blogs and articles in renowned newspapers and lifestyle media.

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