Case // Yumeko

Yumeko makes luxurious fair-trade organic bed linens. We created their brand identity and pay-off ‘Change the world sleeping’. To strengthen their brand, Yumeko wanted to draw attention to the importance of a good night’s sleep and asked for our help. We invited editors and influencers to participate in a yoga Nidra sleeping experience immersed in the world of Yumeko.

Our actions resulted in positive articles featured in renowned lifestyle and fashion blogs, magazines and, most importantly, new influential brand ambassadors endorsing Yumeko products – a modern and robust eco-brand with a relevant identity and message.

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